Google’s recent announcement of a price increase for its Nest Aware subscription services in the United States has sent ripples through the community of customers who depend on Nest Cams, Doorbells, Smart Displays, and Speakers to ensure the safety and connectivity of their homes. This article aims to dissect the intricacies of this pivotal change and illuminate its implications for you. As technology becomes increasingly integral to our lives, the adjustments in subscription pricing signify Google’s commitment to keeping pace with market shifts. The new Google Nest Aware Price will be $80/Year. While price hikes are rarely greeted with enthusiasm, it’s essential to recognize that they enable companies like Google to provide high-quality services continually. Existing customers should be prepared for the new pricing structure to take effect on their bills generated after November 6, 2023.
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Google Nest Aware Price will be $80/Year
The base Nest Aware subscription will set you back $8 per month or $80 annually, offering significant savings of $16 per Year compared to the previous rates. Previously, the cost was $6 per month or $60 annually when Google introduced the flat pricing structure in May 2020. With this subscription, you’ll enjoy a substantial 30 days of event video history.
Meanwhile, the upgraded Nest Aware Plus subscription now costs $15 per month or $150 annually, providing a $30 yearly savings compared to the old rates of $12 per month or $120 annually. The significant enhancement here includes up to 10 days of continuous 24/7 video history and an impressive 60 days of event video history.
Enhanced Features and Functionality
Subscribing to Nest Aware, whether the base or Plus plan, offers valuable features, including intelligence alerts for Familiar faces, Smoke alarms, Carbon monoxide alarms, and Glass breaking detection. Additionally, both programs provide access to the essential e911 feature, ensuring your safety and security.
Google has justified the Nest Aware price increase as a necessary adjustment to keep up with market shifts. This includes factors such as inflation and local tax updates. While no one enjoys a price hike, companies must adapt to the changing economic landscape to continue offering top-notch services.
If you’re already a Nest Aware subscriber, you might wonder how this change affects you. Google has clarified that the new pricing will apply to your next bill on or after November 6, 2023. So, be prepared for this adjustment in the coming months.
Special Consideration for 1st Gen Subscribers
Google is encouraging existing 1st generation Nest Aware subscribers to consider upgrading to the latest version of Nest Aware. By doing so, you’ll benefit from a more straightforward single flat rate that covers all your compatible Nest cameras, speakers, doorbells, and displays. Plus, you’ll gain access to an array of new, intelligent alerts and features, including sound detection and emergency calling (available in the US only).
Why is Google increasing the Nest Aware subscription price?
Google explains that subscription prices can change to keep up with market shifts, including inflation and local tax updates. This adjustment allows Google to continue offering high-quality services and features.
When will the new Nest Aware pricing go into effect for existing customers?
The new pricing for existing customers will go into effect on their next bill on or after November 6, 2023. Google is providing this grace period to ensure a smooth transition.
What are the benefits of upgrading to the latest Nest Aware subscription?
Upgrading to the latest Nest Aware subscription offers several advantages, including a more straightforward flat rate that covers all your compatible Nest devices (cameras, speakers, doorbells, displays), access to new intelligent alerts, and features like sound detection and emergency calling (available in the US only).
Are there any changes for customers who receive Nest Aware through partners like ADT?
No, there are no changes for customers who receive Nest Aware through one of Google’s partners, such as ADT. The increased pricing only applies to new subscribers starting today.
What is the difference between the base Nest Aware subscription and Nest Aware Plus?
The base Nest Aware subscription, priced at $8 per month or $80 annually, provides 30 days of event video history. In contrast, Nest Aware Plus, priced at $15 per month or $150 annually, offers a more extensive package with up to 10 days of continuous 24/7 video history and 60 days of event video history.
The decision by Google to raise prices for its Nest Aware subscription services underscores the company’s dedication to delivering state-of-the-art security and convenience to its users. While any price increase can initially pose challenges, it’s essential to consider the substantial benefits accompanying this adjustment. The enhanced features and expanded video history that come with the revised pricing structure significantly enhance the value proposition for customers. With the introduction of features like sound detection and emergency calling for US users, Nest Aware transforms into a more comprehensive and responsive home security solution.
Moreover, the simplified, flat-rate structure that covers all compatible Nest devices, including cameras, speakers, doorbells, and displays, streamlines the user experience and simplifies billing. For those who prioritize their homes’ safety and smart connectivity, this price adjustment represents an opportunity to access an even more robust suite of features and services, reaffirming Google’s unwavering commitment to excellence in home security and automation.
Selva Ganesh is the Chief Editor of this Blog. He is a Computer Science Engineer, An experienced Android Developer, Professional Blogger with 8+ years in the field. He completed courses about Google News Initiative. He runs Android Infotech which offers Problem Solving Articles around the globe.