Instagram Native Repost feature coming soon

Instagram slowly begins to adapt third-party solutions into native features. They have already rolled out scheduled posts to most of the users. Now they are working on reposting already posted content. The Repost feature will help in two ways, You can amplify your existing high-effort content, which is not getting expected views, or You can support other content creators by Reposting their videos or pictures. It is similar to the Re-Tweet, where you can share other content or your content again.
Instagram Posts Feed Page

Instagram Native Repost

Instagram Repost was initially revealed on the Twitter profile of Twitter CEO Adam Mosseri by social media consultant Matt Navarra. After the reveal, Instagram accepts the news via TechCrunch. Although the Meta-owned business hasn’t announced the repost feature yet, They may start testing it with select users shortly.

Instagram Repost Tab Feature Screenshot

Official Statement

We’re exploring the ability to reshare posts in Feed — similar to how you can reshare in Stories — so people can share what resonates with them, and so original creators are credited for their work,” Meta’s spokesperson Meta explained to TechCrunch through an email. “We plan to test this soon with a small number of people.”

What is the process behind Instagram Repost work?

The Instagram competitor TikTok recently added the element of reposting videos, following tests beginning in 2022. However, reposted TikTok videos will only be available in your friend’s “For You feeds and not on your profile. Reposts have been public on Stories since the beginning of 2018; however, the only way to use it within feeds has been through third-party applications (clues regarding the feature first came to light in May by research scientist Alessandro P. Paluzzi).

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Instagram Repost Feature

Snapchat Pixy Drone Demo
Snapchat Pixy Drone Demo

The concept of reposts in social media may have originated from twitter’s Retweet function, which many other platforms have since implemented. Instagram’s plans for a repo feature have come about because TikTok has tried its version of Twitter’s retweet feature with the new “Repost” button that allows users to increase the size of videos through the app by sharing their posts with their friends. However, unlike Twitter’s retweet, the Repost videos on TikTok do not appear within your TikTok profile since they’re only available to your friends in the ‘For You’ feeds.

In Instagram’s case, reposts appear in your followers’ feeds and are available on your profile’s specific tab for reposts by the screenshot by Navarra.

Instagram is working on Repost to a While

Instagram has been working on reposts for several months, according to the app’s researcher Alessandro Paluzzi already found the feature in May 2022. According to the screenshots Paluzzi posted, users will be able to locate the option to repost within the Share menu. These screenshots suggest users can choose to leave their comments when sharing a post.


Many users have already voiced anger over Instagram’s recent video-centric and TikTok-like updates that have taken away from being an ideal platform for sharing photos with loved ones and friends. While introducing a repost feature on Instagram could be a welcomed option for some users, some may view it as yet another feature set to clog the social media platform. The criticisms recently caused Instagram to reduce its test of a full-screen feed and, for a time, reduce the number of posts suggested that users can view.

Wrap Up

Instagram should roll out what other parties provide and what competitors do. They should not make the same mistake Where Google Meet and Microsft lose users to Zoom even though they have a high potential for video platform solutions. Compared with a few months, Instagram slowly listens to user feedback and provides better features; they can afford enormous costs for users, which they spend on third-party apps. The Schedule post is helpful for content creators to maintain their posts’ consistency while focusing on other content or their regular life. What is your thought about the Instagram Repost feature? Share it below.

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