Samsung has marked an extraordinary milestone with the Galaxy S24 series. Pre-orders in South Korea soared to an unprecedented 1.21 million units. This achievement surpasses the record set by the Galaxy S23 series. S23 managed 1.09 million units during its week-long pre-order phase. The surge in pre-orders not only reflects the robust demand for cutting-edge technology but also cements Samsung’s leadership in the competitive smartphone market. As the anticipation grows, the global tech community eagerly awaits the official sales launch scheduled for January 31, expecting nothing short of a resounding impact from the Galaxy S24 series. This accomplishment underscores Samsung’s ability to set new standards and captivate consumers with innovative advancements in smartphone technology.
Table of Contents
Samsung Galaxy S24 Pre-order Period and Sales Details
The Galaxy S24 pre-order window ran from January 19 to 25, with sales starting on January 31. Though it slightly lags behind the Galaxy Note 10’s 1.38 million units pre-ordered in August 2019, it’s crucial to recognize that the Note 10 had an extended 11-day pre-order period. When examining daily averages, the Galaxy S24 exceeds its predecessors.
Out of 1.21 million pre-orders, the Galaxy S24 Ultra led with 60%, S24 Plus at 21%, and S24 at 19%. Consumer color preferences showed titanium black as the top choice for the S24 Ultra and Marvel gray for both the S24 Plus and S24.
AI Features of Galaxy S24
Samsung has positioned the Galaxy S24 as a flagship brimming with artificial intelligence enhancements. The smartphones boast on-device AI translation for 13 languages through the Galaxy AI generative model. Furthermore, AI models have been integrated into the camera system, elevating features like zoom and lithography to new heights.
The Galaxy S24 introduces groundbreaking features like built-in live translation of calls and a novel search tool, Circle to Search. Users can circle an image on the phone to instantly retrieve related information, showcasing the device’s commitment to an intelligent and user-friendly experience.
Samsung’s Claim: “World’s First AI Phone”
Samsung boldly asserts the Galaxy S24 series as the “world’s first AI phone” with diverse on-device AI functions. The integration of AI from Samsung and Alphabet Inc.’s Google emphasizes the tech giant’s dedication to innovation.
Three Mobile Carriers’ Sales Impact
Korea’s major carriers—SK Telecom, KT Corp., and LG Uplus—contributed significantly to Galaxy S24 pre-order success. SK Telecom noted customers in their 30s and 40s formed nearly half of those pre-orders. KT Corp. saw the 1TB S24 Ultra sell out on day one, indicating high demand for premium models. LG Uplus reported a 25% increase in pre-orders, affirming the Galaxy S24 series’ popularity.
Samsung priced the Galaxy S24 at 1,155,000 won ($863.6), S24 Plus at 1,353,000 won ($1,101.6), and S24 Ultra at 1,698,400 won ($1,269.8). Korean consumers, under the mobile communication service support program, can receive up to 276,000 won in subsidies per smartphone, including carrier discounts.
What makes the Galaxy S24 series unique?
The Galaxy S24 series is distinguished by its advanced AI features, including on-device translation, improved camera capabilities, and innovative tools like Circle to Search.
Which model garnered the highest pre-orders?
The Galaxy S24 Ultra secured the highest pre-order volume at 60%, followed by the S24 Plus at 21% and the S24 at 19%.
What are the color preferences among consumers?
Titanium black is the preferred color for the Galaxy S24 Ultra, with Marvel gray being popular among the S24 Plus and S24 models.
How do the pre-order numbers compare to previous Galaxy models?
The Galaxy S24 series surpassed the pre-order numbers of the Galaxy S23 series, demonstrating increased consumer interest.
Are there any special offers or subsidies for consumers purchasing the Galaxy S24?
Korean consumers may get up to 276,000 won in subsidies per smartphone, including carrier discounts, through the mobile communication support program.
The Galaxy S24 pre-orders success highlights the consumer demand for advanced technology and innovative features. Samsung’s skillful integration of Artificial Intelligence (AI) into the Galaxy S24 series contributes to its triumph. Intelligent sales strategies from mobile carriers further propel the Galaxy S24 smartphones to unprecedented success.
Innovative features and effective marketing position the Galaxy S24 as a frontrunner in the smartphone market. With the official sales launch on January 31, the global tech community anticipates Samsung’s flagship impact. As the Galaxy S24 series gears up for its debut, all eyes are on Samsung for a revolutionary influence on smartphones worldwide.
Selva Ganesh is the Chief Editor of this Blog. He is a Computer Science Engineer, An experienced Android Developer, Professional Blogger with 8+ years in the field. He completed courses about Google News Initiative. He runs Android Infotech which offers Problem Solving Articles around the globe.