Ahead of Spotify’s Stream On event, where the company is expected to reveal a new home feed design and other updates, Spotify has launched a new AI feature called “DJ.” The feature aims to create a more personalized music listening experience for its users. The DJ functionality is set to provide users with a handpicked assortment of songs, accompanied by AI-generated spoken insights on the music and its creators. The feature uses a realistic AI voice and is only available for Spotify Premium subscribers in the U.S. and Canada. The part is currently undergoing beta testing, and Spotify uses OpenAI technology to generate culturally relevant and accurate commentary at scale. Let’s take a closer look at Spotify’s new DJ feature.
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AI DJ in Spotify Mobile App
With more than 365 million monthly active users, Spotify ranks among the most widely-used music streaming platforms worldwide. The company is constantly improving its platform to enhance the music listening experience for its users. One of the latest updates to the platform is the DJ feature, which aims to personalize the music listening experience for Spotify Premium subscribers.
What is the DJ Feature on Spotify?
The DJ feature is an AI-powered feature that creates a curated selection of music for the user, with spoken commentary about the tracks and artists. An AI voice delivers the commentary, and Spotify claims it is “stunningly realistic.” They designed the feature to make users feel like they have a personal DJ curating their playlists.
How Does the DJ Feature Work?
The DJ feature combines personalization technology, AI voice, and generative AI. The personalization technology uses data about the user’s music preferences, listening habits, and mood to curate a playlist of songs. The AI voice provides spoken commentary about the tracks and artists. They use generative AI to create culturally relevant and accurate comments at scale. The feature is still in beta testing and is only available for Spotify Premium subscribers in the U.S. and Canada.
How to Use the Spotify DJ Feature?
To use the DJ feature, you need to be a Spotify Premium subscriber and have access to the feature in the U.S. or Canada. Here are the steps to follow:
- Open the Spotify mobile app on your iOS or Android device.
- Head to your Music Feed on Home.
- Tap on the DJ card and let Spotify take care of the rest.
- Spotify will present you with a personalized selection of tracks and provide brief spoken commentary about the music and its performers.
- If you’re not quite feeling the groove, just hit the DJ button located at the bottom right of the screen to switch things up with a new genre, artist, or mood.
Is the DJ Feature Accurate?
Spotify claims the DJ feature uses generative AI to create culturally relevant, accurate commentary pieces at scale. However, accuracy is a key concern, given recent AI failures. It remains to be seen if Spotify’s use case will face similar struggles.
FAQs
Is the DJ feature available for all Spotify users?
Regrettably, only Spotify Premium subscribers in the United States and Canada can access the DJ functionality, which is currently only available in English.
How does the DJ feature work?
Comparable to a Radio DJ, the DJ feature on Spotify offers an expertly curated assortment of songs. It is complemented by AI-generated spoken insights on the music and artists that match your preferences. Spotify crafts these spoken commentaries using a combination of their pre-existing personalization technology. They are using AI voice from the Sonantic acquisition in 2022. The generative AI is powered by OpenAI technology to create a lifelike experience.
Can I change the genre, artist, or mood while using the DJ feature?
Yes, you can change the genre, artist, or mood by hitting the DJ button at the bottom right of the screen.
Is the DJ feature available on all devices?
The DJ feature is available on the Spotify mobile app for iOS and Android devices. It is not currently available on the desktop or web versions of Spotify.
Is the DJ feature free for Spotify Premium subscribers?
Spotify Premium members in the United States and Canada can access the DJ functionality at no additional cost.
Wrap Up
Spotify’s new DJ feature is a step towards creating a more personalized music listening experience for its users. The feature uses personalization technology, AI voice, and generative AI to deliver a curated selection of music with spoken commentary. The feature is still in beta testing and is only available for Spotify Premium subscribers in the U.S. and Canada. It remains a mystery how accurate the feature is. But music lovers who want to discover new music and artists find it exciting.
Selva Ganesh is the Chief Editor of this Blog. He is a Computer Science Engineer, An experienced Android Developer, Professional Blogger with 8+ years in the field. He completed courses about Google News Initiative. He runs Android Infotech which offers Problem Solving Articles around the globe.
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