Gaining user trust and becoming a popular brand is hard. Once you reach that milestone, You can sell in every category until it meets your core area. OnePlus is famous for budget flagship mobiles. After that, they began to sell Android TVs. Last year they stepped into the midrange mobile section with their OnePlus Nord. They are also planning to release entry-level mobiles also. Now add to this along with the regular smartwatch, OnePlus is planning to release a $40 Fitness Band in 2021. OnePlus is already selling wireless headphones at a two-digit price. So, Selling fitness bands for a low price will not affect their brand value.
After the confirmation of the OnePlus Smartwatch that will be released in 2021 and powered by Wear OS, it has revealed through the inside sources that you will get the OnePlus first wearable device in the first quarter of 2021. The OnePlus Band will be like Xiaomi’s Mi Band but will retail for $40. Releasing a new set of different devices from their usual lineups is good for doing additional business. Nokia released an Android TV last year.
OnePlus $40 Fitness Band in 2021
Earlier, rumors about the OnePlus Smartwatch were later confirmed by the company’s CEO, Pete Lau. Another report revealed that the company’s first wearable would be a Fitness Band named OnePlus Band, and it will have the same features as Xiaomi’s Fitness Band. Also, it is revealed that this band will first debut in the Indian market.
OnePlus Band Expected Features
The insider reports speculated that the OnePlus Band would be inspired mostly by Xiaomi’s fitness band. So, OnePlus Band will have a 1.1-inch AMOLED touch screen with 126 x 29 resolution, high precision 6-axis sensors with PPG Heart Rate Sensor, extended 14 days battery life that takes 2 hours to fully charge with magnetic charging, waterproof rating of 5 ATM, and 24-hours heart rate with sleep monitoring and women’s health tracking.
The Expected Price of OnePlus Band
Xiaomi’s has become the most popular brand in the Fitness Bands line up, and no doubt is one of India’s leading brands. The Xiaomi’s Fitness Band is priced at $34, so the OnePlus Band is reported to be under $40 to compete with the Xiaomi’s Fitness Band.
OnePlus has shown such a strategy with the Nord smartphone launch. And the same will happen with the OnePlus first smartwatch that will be launch in the first quarter of 2021.
The Expected Launch Date
It has been revealed by the report that the OnePlus Band will be launch a few weeks ahead of the OnePlus 9 series launch. As the OnePlus 9 series launch date is expected in March 2021, you may find the OnePlus first fitness band in late January or early February in 2021.
Why OnePlus Selected India to Debut its First Fitness Band?
India is one of the biggest markets for electronic gadgets and mobile phones. OnePlus had introduced its first TV lineup in India, and currently its selling smartphone, audio devices like OnePlus Buds, OnePlus Bullets Wireless and OnePlus Power Banks in India. OnePlus sells many of its brands exclusively in India, and it generates one-third of its mobile phone revenue from India’s market. That is why OnePlus decided to debut its first wearable in India and then in the USA stores globally.
Also, Xiaomi is restricted to selling its products in various countries, creating the space for OnePlus to capture the market vacuumed by Xiaomi’s restrictions. It will be a great push for OnePlus to get success and clients from these countries.
OnePlus new plans to grab the budget-friendly sector are getting good results. OnePlus Nord makes better sales in every released country. After Google acquired Fitbit, The brand value-enhanced, and it falls in the premium category. Even if Fitbit widely available, Affordable Fitness bands always get huge users. OnePlus got famous in the mobile world this year because of its budget-friendly devices. The same strategy you will see with OnePlus’s first wearable when it will launch. This OnePlus Band’s price will distinguish it from others as all fitness bands look the same. Are you excited to experience this wonderful budget-friendly fitness band? Do tell us in the comments about your views.