Starting Feb. 28, 2023, You have to Spend $150 to get Free Delivery on Amazon Fresh. Amazon already deals with daily groceries, vegetables, and fruits, starting from regular products. Unlike everyday products with schemes involved and proper logistics that can befit Amazon, Fresh products deal with a different approach. The Wastage and handling are time-based, and the products should be appropriately handled. So, Unlike Amazon products, Fersh products have high delivery charges. Amazon is very strict about the Free Delivery Slab.
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Free Delivery on Amazon Fresh
Starting Feb. 28, Amazon Fresh customers will have to spend more to qualify for free grocery delivery. The current minimum order amount for free delivery through the Amazon Prime subscriber-only service is $35, but it will increase to $150 as of Feb. 28.
How Amazon Calculates Free Delivery Charges?
Customers who place orders under $150 will be subject to a service fee, which varies depending on their order amount. Orders between $100 and $150 will incur a $3.95 fee, orders between $50 and $100 will have a $6.95 fee, and orders under $50 will have a $9.95 fee.
According to Amazon spokesperson Lara Hendrickson, the introduction of these service fees is intended to keep prices low in online and physical grocery stores, as well as to help cover the costs of grocery delivery and maintain a consistent, fast, and high-quality delivery experience.
Previously, Amazon Prime customers had enjoyed free delivery for orders of at least $35, but the new threshold of $150 represents a significant increase.
Amazon Fresh’s official Email to users
Amazon also sends personalized Emails to its Fresh users. As per the Email, the following details are highlighted.
- Starting Feb. 28, 2023, Amazon Fresh delivery orders under $150 will incur a service fee.
- Prime members will continue receiving free grocery delivery on orders over $150.Starting Feb. 28, 2023, You have to Spend $150 to get Free Delivery on Amazon Fresh.
- Delivery charges will be $3.95 for orders $100 to $150, $6.95 for orders $50 to $100, and $9.95 for orders under $50.
- This service fee will help keep prices low in our online and physical grocery stores as we better cover grocery delivery costs and continue to enable offering a consistent, fast, and high-quality delivery experience.
- We will continue to offer convenient two-hour delivery windows for all orders, and customers in some areas will be able to select a longer, six-hour delivery window for a reduced fee.
- As a Prime member, you enjoy a wide range of shopping, savings, and entertainment benefits.
Who Will Be Affected by the new Free Delivery Charge Change?
The change in delivery fee threshold is likely to affect customers who only place small and infrequent orders. The difference may not significantly impact customers who frequently order groceries online and have larger order sizes. Also, Amazon Prime members will still have access to other benefits, such as Prime Pantry and Prime Now, which offer free delivery on select items with a minimum purchase.
Amazon’s move to increase the minimum order amount for free delivery is not uncommon in the industry. Other grocery delivery services, such as Instacart and Walmart, have minimum order amounts for free delivery. Amazon’s move is also in line with its recent focus on profitability and cost-cutting measures.
Despite the change, customers can still take advantage of Amazon Fresh’s convenience and selection of products. The service offers a wide variety of items, including fresh produce, meat, dairy, pantry staples, household essentials, and more. Customers can also save money by using Amazon Fresh’s subscribe and save feature, which allows them to schedule regular deliveries of their favorite products at a discounted price.
Amazon’s move is in line with the industry trend and their recent focus on profitability and cost-cutting measures. The change in the delivery fee threshold for Amazon Fresh will likely affect customers who only place small and infrequent orders. Customers can still take advantage of Amazon Fresh’s convenience and selection of products and save money by using subscribe and save feature.
Selva Ganesh is the Chief Editor of this Blog. He is a Computer Science Engineer, An experienced Android Developer, Professional Blogger with 8+ years in the field. He completed courses about Google News Initiative. He runs Android Infotech which offers Problem Solving Articles around the globe.