• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
Android Infotech

Android Infotech

Android Tips, News, Guide, Tutorials

  • Applications
  • Knowledge
  • I’m Bored
  • Opinion
  • Tutorial
  • Root
  • Firmware
  • Daily Deals
Home » Knowledge » Facebook acquired Giphy and planned to Integrate it with Instagram

Facebook acquired Giphy and planned to Integrate it with Instagram

Last updated on May 16, 2020 By Selva Ganesh2 Comments

We know Giphy is a popular platform for GIF animated content and pictures. Most of the images are 2-3 seconds videos but in the image format. So, They will not require additional video player codecs to play the short videos. People use them in the Memes and comments to make some fun comments and appreciation. Facebook already using Giphy API for a long time. That’s how the GIF formats are working better on Facebook. Now Facebook acquires Giphy for $400 million, and they planned to use the content search and use them on Instagram. Users can search the Giphy contents within the Instagram app and use them in the Stories, Chats, and comments. Initially, they are planning for the Story section. When it succeeds, they will utilize the feature in other parts also.
Giphy Logo with some animations

Table of Contents

  • Why Facebook acquired Giphy?
  • Giphy on Instagram- What it is meant for users
  • Wrap Up

Why Facebook acquired Giphy?

If you are a regular Facebook user, you can remember before few years, GIF formats will not work on Facebook platforms, including Instagram. But After some time, supporting GIF formats are work better. You can also use the Image URL to integrate the Animations without uploading them. All these features happened via Giphy API. Facebook used this API on Facebook, Instagram, and WhatsApp. When you are a regular user and want to use API, You can use it for free with limited options. When an enterprise wants to use the API, there will be bulk resource usage. Thus the company that provides the API will charge for the usage. In my opinion, Facebook found instead of spending money on API. It is wise to purchase the company itself. They confirmed the acquisition on their official page and twitter page.

Facebook Acquired Giphy Official tweet

Giphy’s 50% traffic is coming from Facebook platforms, and within that 50%, 25% is from the Instagram platform alone. When Facebook has full control over Giphy, they can utilize the features entirely instead of making small contracts with them for every different usage. The main focus of using Giphy is on Instagram. Most Instagram users use third-party apps to make better stories. When you can fetch the best GIF memes within Instagram, it is suitable for the platform. That’s what Facebook is doing here.

Giphy on Instagram- What it is meant for users

As a user, you may wonder, I already using those GIF files in the Facebook comment and Posts. What is the use of integration? Currently, there are no complete details about the usage of Giphy. But in their official post, they mentioned initially they are going to use Giphy in Instagram stories. Also, a lot of artists are contributing to the community. Thus, Facebook can use a lot of Animation Emojis and ideas in stories. Instagram and Snapchat are direct rivals with similar concepts. Snapchat is frequently releasing thoughts like Snapchat streaks to engage the users with the app. So, Instagram needs fresh ideas to make users stick with the app. Giphy will help them if they utilize the platform.

Wrap Up

Facebook keeps rolling out features to compete with the latest usage. 50 People video calls support in Facebook Messenger Room, and Eight People support in WhatsApp video call are some significant improvements. Big Tech companies always buy small companies when they attract users and have potential. If Giants feel or have an idea that they find the integration will be useful to them in many ways, they don’t hesitate to acquire a decent amount. From the user view, we can’t benefit anything from here until Facebook roll out features that are based on the Giphy platform, and we feel useful. Until some updates, you can still use your old methods to use GIF format images in all Facebook platforms using Upload or URL methods. Did you feel the acquisition make drastic improvements in Instagram to keep user engagement? Comment below.

Source, (2)

Selva Ganesh

Selva Ganesh is a Chief Editor of this Blog. He is a Computer Engineer, An experienced Android Developer, Professional Blogger & addicted Web Developer. He runs Android Infotech which offers Problem Solving Articles around the globe.

Related Posts:

  • Fix- YouTube Not work for me
  • Five Handpicked Best Google Cardboard VR Apps
  • Fix Samsung Galaxy Note 10/10 Plus SM-N970/N976/N986 Stuck on…
  • Fix Samsung Galaxy Note 20 5G/Ultra SM-N981/N986 Stuck on Boot…
  • Fix Samsung Galaxy S9/S9 Plus SM-G960/G965 Stuck on Boot Start…
  • Fix Samsung Galaxy A50 SM-A505F/G/N/U1/YN Stuck on Boot Start…
Share This Post:

Tagged With: Teach me

Reader Interactions

Comments

  1. Jaisey michaelsays

    May 18, 2020 at 7:04 pm

    Hi, selva,
    I don’t have much idea on the phone. But I wanted to root my cell phone. Please can you help to do that? Please send me the full details of rooting sm-510f. I am a kindergartner. Please, I request you to inform the stepwise procedure. Including back up twrp software for sm510f. Please

    Reply
    • Selva Ganeshsays

      May 19, 2020 at 9:15 pm

      Can you provide your mobile build number? You can find the details in Settings>About.

      Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Primary Sidebar

Join With Us

Recent Posts

  • Acer announced Chromebook 511 C741 under $399 with Snapdragon 7c Processor and LTE Support
  • Samsung Galaxy J6 SM-J600F/FN/G/L/N Modes, Reset and SAR Value
  • Download Xiaomi Mi 10i 5G MIUI 12 Android 10 ROM
  • You can get $30 off on Samsung Galaxy Buds Pro with Any working Headphones Trade-In
  • Root Realme Q2 Pro RMX2173 Android 10 Realme UI using TWRP and Install Magisk

Today Tip

Acer Chromebook 511 Prototype

Acer announced Chromebook 511 C741 under $399 with Snapdragon 7c Processor and LTE Support

Even if many companies release Chromebooks, Acer is always a constant manufacturer that releases … [Read More...] about Acer announced Chromebook 511 C741 under $399 with Snapdragon 7c Processor and LTE Support

Advertisement

Copyright © 2021 AndroidInfotech.com, All Rights Reserved, Android is a trademark of Google Inc. All contents on this blog are copyright protected and should not be reproduced without permission.

  • Subscribe
  • Sitemap
  • About Us
  • Contact Us
  • Privacy Policy
  • Disclaimer
  • Our Image License
  • Hosted on Kinsta
  • Ad Partner Ezoic